Exploring corporate and product-level associations in the motorcycle industry

Yukako Wada, Yoshifumi Bizen, Masayuki Takatori, Tadao Isaka

Open source

DOI: 10.1108/jcm-12-2025-8662
Published: 2026-09-04
Container: Journal of Consumer Marketing
Publisher: Emerald
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1108/jcm-12-2025-8662,
  title = {Exploring corporate and product-level associations in the motorcycle industry},
  author = {Yukako Wada and Yoshifumi Bizen and Masayuki Takatori and Tadao Isaka},
  year = {2026},
  journal = {Journal of Consumer Marketing},
  doi = {10.1108/jcm-12-2025-8662},
  url = {https://doi.org/10.1108/jcm-12-2025-8662}
}

RIS

TY  - JOUR
TI  - Exploring corporate and product-level associations in the motorcycle industry
AU  - Yukako Wada
AU  - Yoshifumi Bizen
AU  - Masayuki Takatori
AU  - Tadao Isaka
PY  - 2026
JO  - Journal of Consumer Marketing
DO  - 10.1108/jcm-12-2025-8662
UR  - https://doi.org/10.1108/jcm-12-2025-8662
ER  -

APA

Wada, Y., Bizen, Y., Takatori, M., & Isaka, T. (2026). Exploring corporate and product-level associations in the motorcycle industry. Journal of Consumer Marketing. https://doi.org/10.1108/jcm-12-2025-8662

Source records

crossref · retrieved 2026-11-10T14:33:50.403Z