How sensory marketing affects perceived service quality and customer satisfaction: study in Vietnam public hospitals

Viet An Tran, Que Nhi Tran, Ha My Doan, Gia Long La, Tien Duc Vu, Thi Huyen Pham

Open source

DOI
10.1108/jhom-03-2024-0125
Published
2024-12-11
Container
Journal of Health Organization and Management
Publisher
Emerald
Open access
unknown

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BibTeX

@article{allodium:10.1108/jhom-03-2024-0125,
  title = {How sensory marketing affects perceived service quality and customer satisfaction: study in Vietnam public hospitals},
  author = {Viet An Tran and Que Nhi Tran and Ha My Doan and Gia Long La and Tien Duc Vu and Thi Huyen Pham},
  year = {2024},
  journal = {Journal of Health Organization and Management},
  doi = {10.1108/jhom-03-2024-0125},
  url = {https://doi.org/10.1108/jhom-03-2024-0125}
}

RIS

TY  - JOUR
TI  - How sensory marketing affects perceived service quality and customer satisfaction: study in Vietnam public hospitals
AU  - Viet An Tran
AU  - Que Nhi Tran
AU  - Ha My Doan
AU  - Gia Long La
AU  - Tien Duc Vu
AU  - Thi Huyen Pham
PY  - 2024
JO  - Journal of Health Organization and Management
DO  - 10.1108/jhom-03-2024-0125
UR  - https://doi.org/10.1108/jhom-03-2024-0125
ER  - 

APA

Tran, V. A., Tran, Q. N., Doan, H. M., La, G. L., Vu, T. D., & Pham, T. H. (2024). How sensory marketing affects perceived service quality and customer satisfaction: study in Vietnam public hospitals. Journal of Health Organization and Management. https://doi.org/10.1108/jhom-03-2024-0125

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