Lessons from nearly a century of the brand management system

Isabelle Aimé, Fabienne Berger-Remy, Marie-Eve Laporte

Open source

DOI: 10.1108/jhrm-06-2017-0026
Published: 2018-10-10
Container: Journal of Historical Research in Marketing
Publisher: Emerald
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1108/jhrm-06-2017-0026,
  title = {Lessons from nearly a century of the brand management system},
  author = {Isabelle Aimé and Fabienne Berger-Remy and Marie-Eve Laporte},
  year = {2018},
  journal = {Journal of Historical Research in Marketing},
  doi = {10.1108/jhrm-06-2017-0026},
  url = {https://doi.org/10.1108/jhrm-06-2017-0026}
}

RIS

TY  - JOUR
TI  - Lessons from nearly a century of the brand management system
AU  - Isabelle Aimé
AU  - Fabienne Berger-Remy
AU  - Marie-Eve Laporte
PY  - 2018
JO  - Journal of Historical Research in Marketing
DO  - 10.1108/jhrm-06-2017-0026
UR  - https://doi.org/10.1108/jhrm-06-2017-0026
ER  -

APA

Aimé, I., Berger-Remy, F., & Laporte, M. (2018). Lessons from nearly a century of the brand management system. Journal of Historical Research in Marketing. https://doi.org/10.1108/jhrm-06-2017-0026

Source records

crossref · retrieved 2026-11-10T20:39:54.930Z