The use and abuse of history in antiracism marketing: on quoting historical figures

Guillaume Johnson, Noémi Michel

Open source

DOI: 10.1108/jhrm-08-2025-0051
Published: 2026-04-07
Container: Journal of Historical Research in Marketing
Publisher: Emerald
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1108/jhrm-08-2025-0051,
  title = {The use and abuse of history in antiracism marketing: on quoting historical figures},
  author = {Guillaume Johnson and Noémi Michel},
  year = {2026},
  journal = {Journal of Historical Research in Marketing},
  doi = {10.1108/jhrm-08-2025-0051},
  url = {https://doi.org/10.1108/jhrm-08-2025-0051}
}

RIS

TY  - JOUR
TI  - The use and abuse of history in antiracism marketing: on quoting historical figures
AU  - Guillaume Johnson
AU  - Noémi Michel
PY  - 2026
JO  - Journal of Historical Research in Marketing
DO  - 10.1108/jhrm-08-2025-0051
UR  - https://doi.org/10.1108/jhrm-08-2025-0051
ER  -

APA

Johnson, G., & Michel, N. (2026). The use and abuse of history in antiracism marketing: on quoting historical figures. Journal of Historical Research in Marketing. https://doi.org/10.1108/jhrm-08-2025-0051

Source records

crossref · retrieved 2026-11-10T20:44:38.302Z