Investigating consumer experience in hybrid museums: a netnographic study

Juliette Passebois Ducros, Florence Euzéby

Open source

DOI: 10.1108/qmr-07-2018-0077
Published: 2020-06-18
Container: Qualitative Market Research: An International Journal
Publisher: Emerald
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1108/qmr-07-2018-0077,
  title = {Investigating consumer experience in hybrid museums: a netnographic study},
  author = {Juliette Passebois Ducros and Florence Euzéby},
  year = {2020},
  journal = {Qualitative Market Research: An International Journal},
  doi = {10.1108/qmr-07-2018-0077},
  url = {https://doi.org/10.1108/qmr-07-2018-0077}
}

RIS

TY  - JOUR
TI  - Investigating consumer experience in hybrid museums: a netnographic study
AU  - Juliette Passebois Ducros
AU  - Florence Euzéby
PY  - 2020
JO  - Qualitative Market Research: An International Journal
DO  - 10.1108/qmr-07-2018-0077
UR  - https://doi.org/10.1108/qmr-07-2018-0077
ER  -

APA

Ducros, J. P., & Euzéby, F. (2020). Investigating consumer experience in hybrid museums: a netnographic study. Qualitative Market Research: An International Journal. https://doi.org/10.1108/qmr-07-2018-0077

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crossref · retrieved 2026-09-25T20:01:47.166Z