Branding cities, regions and countries: the roadmap of place brand equity

Fabiana Gondim Mariutti, Janaina de Moura Engracia Giraldi

Open source

DOI: 10.1108/rausp-06-2020-0131
Published: 2021-05-10
Container: RAUSP Management Journal
Publisher: Emerald
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1108/rausp-06-2020-0131,
  title = {Branding cities, regions and countries: the roadmap of place brand equity},
  author = {Fabiana Gondim Mariutti and Janaina de Moura Engracia Giraldi},
  year = {2021},
  journal = {RAUSP Management Journal},
  doi = {10.1108/rausp-06-2020-0131},
  url = {https://doi.org/10.1108/rausp-06-2020-0131}
}

RIS

TY  - JOUR
TI  - Branding cities, regions and countries: the roadmap of place brand equity
AU  - Fabiana Gondim Mariutti
AU  - Janaina de Moura Engracia Giraldi
PY  - 2021
JO  - RAUSP Management Journal
DO  - 10.1108/rausp-06-2020-0131
UR  - https://doi.org/10.1108/rausp-06-2020-0131
ER  -

APA

Mariutti, F. G., & Giraldi, J. D. M. E. (2021). Branding cities, regions and countries: the roadmap of place brand equity. RAUSP Management Journal. https://doi.org/10.1108/rausp-06-2020-0131

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crossref · retrieved 2026-11-08T14:04:28.637Z