Antecedents and outcomes of brand pride: moderating role of narcissism

Subarna Nandy, Neena Sondhi, Himanshu Joshi

Open source

DOI: 10.1108/sjme-04-2022-0083
Published: 2023-01-27
Container: Spanish Journal of Marketing - ESIC
Publisher: Emerald
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1108/sjme-04-2022-0083,
  title = {Antecedents and outcomes of brand pride: moderating role of narcissism},
  author = {Subarna Nandy and Neena Sondhi and Himanshu Joshi},
  year = {2023},
  journal = {Spanish Journal of Marketing - ESIC},
  doi = {10.1108/sjme-04-2022-0083},
  url = {https://doi.org/10.1108/sjme-04-2022-0083}
}

RIS

TY  - JOUR
TI  - Antecedents and outcomes of brand pride: moderating role of narcissism
AU  - Subarna Nandy
AU  - Neena Sondhi
AU  - Himanshu Joshi
PY  - 2023
JO  - Spanish Journal of Marketing - ESIC
DO  - 10.1108/sjme-04-2022-0083
UR  - https://doi.org/10.1108/sjme-04-2022-0083
ER  -

APA

Nandy, S., Sondhi, N., & Joshi, H. (2023). Antecedents and outcomes of brand pride: moderating role of narcissism. Spanish Journal of Marketing - ESIC. https://doi.org/10.1108/sjme-04-2022-0083

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crossref · retrieved 2026-09-26T22:40:49.791Z