Social media marketing and brand loyalty: exploring interrelationships through symmetrical and asymmetrical modeling
- DOI
- 10.1108/sjme-08-2023-0219
- Published
- 2024-07-04
- Container
- Spanish Journal of Marketing - ESIC
- Publisher
- Emerald
- Open access
- unknown
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Cite this work
BibTeX
@article{allodium:10.1108/sjme-08-2023-0219,
title = {Social media marketing and brand loyalty: exploring interrelationships through symmetrical and asymmetrical modeling},
author = {Faizan Ali and Chokechai Suveatwatanakul and Luana Nanu and Murad Ali and Abraham Terrah},
year = {2024},
journal = {Spanish Journal of Marketing - ESIC},
doi = {10.1108/sjme-08-2023-0219},
url = {https://doi.org/10.1108/sjme-08-2023-0219}
}RIS
TY - JOUR TI - Social media marketing and brand loyalty: exploring interrelationships through symmetrical and asymmetrical modeling AU - Faizan Ali AU - Chokechai Suveatwatanakul AU - Luana Nanu AU - Murad Ali AU - Abraham Terrah PY - 2024 JO - Spanish Journal of Marketing - ESIC DO - 10.1108/sjme-08-2023-0219 UR - https://doi.org/10.1108/sjme-08-2023-0219 ER -
APA
Ali, F., Suveatwatanakul, C., Nanu, L., Ali, M., & Terrah, A. (2024). Social media marketing and brand loyalty: exploring interrelationships through symmetrical and asymmetrical modeling. Spanish Journal of Marketing - ESIC. https://doi.org/10.1108/sjme-08-2023-0219
Source records
- crossref · retrieved 2026-09-27T13:22:20.666Z