How to fail in advertising: The potential of marketing theory to predict the community-level selection of defended prey.

Burdfield-Steel E, Burdfield C

DOI: 10.1111/jeb.14160
Published: 2023 Jul
Container: Journal of evolutionary biology
Publisher: Not recorded
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1111/jeb.14160,
  title = {How to fail in advertising: The potential of marketing theory to predict the community-level selection of defended prey.},
  author = {Burdfield-Steel E and Burdfield C},
  year = {2023},
  journal = {Journal of evolutionary biology},
  doi = {10.1111/jeb.14160},
  url = {https://doi.org/10.1111/jeb.14160}
}

RIS

TY  - JOUR
TI  - How to fail in advertising: The potential of marketing theory to predict the community-level selection of defended prey.
AU  - Burdfield-Steel E
AU  - Burdfield C
PY  - 2023
JO  - Journal of evolutionary biology
DO  - 10.1111/jeb.14160
UR  - https://doi.org/10.1111/jeb.14160
ER  -

APA

E, B., & C, B. (2023). How to fail in advertising: The potential of marketing theory to predict the community-level selection of defended prey.. Journal of evolutionary biology. https://doi.org/10.1111/jeb.14160

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pubmed · retrieved 2026-09-25T16:19:02.256Z