Strategies used by the soft drink industry to grow and sustain sales: a case-study of The Coca-Cola Company in East Asia.

Huse O, Reeve E, Bell C, Sacks G, Baker P, Wood B, Backholer K

Open source

DOI
10.1136/bmjgh-2022-010386
Published
2022 Dec
Container
BMJ global health
Publisher
Not recorded
Open access
yes

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BibTeX

@article{allodium:10.1136/bmjgh-2022-010386,
  title = {Strategies used by the soft drink industry to grow and sustain sales: a case-study of The Coca-Cola Company in East Asia.},
  author = {Huse O and Reeve E and Bell C and Sacks G and Baker P and Wood B and Backholer K},
  year = {2022},
  journal = {BMJ global health},
  doi = {10.1136/bmjgh-2022-010386},
  url = {https://doi.org/10.1136/bmjgh-2022-010386}
}

RIS

TY  - JOUR
TI  - Strategies used by the soft drink industry to grow and sustain sales: a case-study of The Coca-Cola Company in East Asia.
AU  - Huse O
AU  - Reeve E
AU  - Bell C
AU  - Sacks G
AU  - Baker P
AU  - Wood B
AU  - Backholer K
PY  - 2022
JO  - BMJ global health
DO  - 10.1136/bmjgh-2022-010386
UR  - https://doi.org/10.1136/bmjgh-2022-010386
ER  - 

APA

O, H., E, R., C, B., G, S., P, B., B, W., & K, B. (2022). Strategies used by the soft drink industry to grow and sustain sales: a case-study of The Coca-Cola Company in East Asia.. BMJ global health. https://doi.org/10.1136/bmjgh-2022-010386

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