Strategies used by the soft drink industry to grow and sustain sales: a case-study of The Coca-Cola Company in East Asia
- DOI
- 10.1136/bmjgh-2022-010386
- Published
- 2022-12
- Container
- BMJ Global Health
- Publisher
- BMJ
- Open access
- unknown
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Cite this work
BibTeX
@article{allodium:10.1136/bmjgh-2022-010386,
title = {Strategies used by the soft drink industry to grow and sustain sales: a case-study of The Coca-Cola Company in East Asia},
author = {Oliver Huse and Erica Reeve and Colin Bell and Gary Sacks and Phillip Baker and Benjamin Wood and Kathryn Backholer},
year = {2022},
journal = {BMJ Global Health},
doi = {10.1136/bmjgh-2022-010386},
url = {https://doi.org/10.1136/bmjgh-2022-010386}
}RIS
TY - JOUR TI - Strategies used by the soft drink industry to grow and sustain sales: a case-study of The Coca-Cola Company in East Asia AU - Oliver Huse AU - Erica Reeve AU - Colin Bell AU - Gary Sacks AU - Phillip Baker AU - Benjamin Wood AU - Kathryn Backholer PY - 2022 JO - BMJ Global Health DO - 10.1136/bmjgh-2022-010386 UR - https://doi.org/10.1136/bmjgh-2022-010386 ER -
APA
Huse, O., Reeve, E., Bell, C., Sacks, G., Baker, P., Wood, B., & Backholer, K. (2022). Strategies used by the soft drink industry to grow and sustain sales: a case-study of The Coca-Cola Company in East Asia. BMJ Global Health. https://doi.org/10.1136/bmjgh-2022-010386
Source records
- crossref · retrieved 2026-11-07T04:15:07.701Z