Where there's smoke (less), there's fire: viral oral nicotine pouch content on TikTok and market growth.

Silver NA, Diaz MC, Kucherlapaty P, Minter T, Bertrand A, Panigrahi G, Rath JM

DOI: 10.1136/tc-2025-059330
Published: 2026 Jan 13
Container: Tobacco control
Publisher: Not recorded
Open access: no

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Cite this work

BibTeX

@article{allodium:10.1136/tc-2025-059330,
  title = {Where there's smoke (less), there's fire: viral oral nicotine pouch content on TikTok and market growth.},
  author = {Silver NA and Diaz MC and Kucherlapaty P and Minter T and Bertrand A and Panigrahi G and Rath JM},
  year = {2026},
  journal = {Tobacco control},
  doi = {10.1136/tc-2025-059330},
  url = {https://doi.org/10.1136/tc-2025-059330}
}

RIS

TY  - JOUR
TI  - Where there's smoke (less), there's fire: viral oral nicotine pouch content on TikTok and market growth.
AU  - Silver NA
AU  - Diaz MC
AU  - Kucherlapaty P
AU  - Minter T
AU  - Bertrand A
AU  - Panigrahi G
AU  - Rath JM
PY  - 2026
JO  - Tobacco control
DO  - 10.1136/tc-2025-059330
UR  - https://doi.org/10.1136/tc-2025-059330
ER  -

APA

NA, S., MC, D., P, K., T, M., A, B., G, P., & JM, R. (2026). Where there's smoke (less), there's fire: viral oral nicotine pouch content on TikTok and market growth.. Tobacco control. https://doi.org/10.1136/tc-2025-059330

Source records

pubmed · retrieved 2026-09-26T23:36:30.280Z
europe-pmc · retrieved 2026-09-26T23:36:30.276Z