"And they told two friends...and so on": RJ Reynolds' viral marketing of Eclipse and its potential to mislead the public.

Anderson SJ, Ling PM.

DOI: 10.1136/tc.2007.024273
Published: 2008-03-10
Container: Tob Control
Publisher: Not recorded
Open access: no

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Cite this work

BibTeX

@article{allodium:10.1136/tc.2007.024273,
  title = {"And they told two friends...and so on": RJ Reynolds' viral marketing of Eclipse and its potential to mislead the public.},
  author = {Anderson SJ and  Ling PM.},
  year = {2008},
  journal = {Tob Control},
  doi = {10.1136/tc.2007.024273},
  url = {https://doi.org/10.1136/tc.2007.024273}
}

RIS

TY  - JOUR
TI  - "And they told two friends...and so on": RJ Reynolds' viral marketing of Eclipse and its potential to mislead the public.
AU  - Anderson SJ
AU  -  Ling PM.
PY  - 2008
JO  - Tob Control
DO  - 10.1136/tc.2007.024273
UR  - https://doi.org/10.1136/tc.2007.024273
ER  -

APA

SJ, A., & PM., L. (2008). "And they told two friends...and so on": RJ Reynolds' viral marketing of Eclipse and its potential to mislead the public.. Tob Control. https://doi.org/10.1136/tc.2007.024273

Source records

europe-pmc · retrieved 2026-09-27T03:36:11.276Z