An Empirical Study on Customer Segmentation by Purchase Behaviors Using a RFM Model and K-Means Algorithm

Jun Wu, Li Shi, Wen-Pin Lin, Sang-Bing Tsai, Yuanyuan Li, Liping Yang, Guangshu Xu

DOI: 10.1155/2020/8884227
Published: 2020-11-19
Container: Mathematical Problems in Engineering
Publisher: Wiley
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1155/2020/8884227,
  title = {An Empirical Study on Customer Segmentation by Purchase Behaviors Using a RFM Model and K-Means Algorithm},
  author = {Jun Wu and Li Shi and Wen-Pin Lin and Sang-Bing Tsai and Yuanyuan Li and Liping Yang and Guangshu Xu},
  year = {2020},
  journal = {Mathematical Problems in Engineering},
  doi = {10.1155/2020/8884227},
  url = {https://doi.org/10.1155/2020/8884227}
}

RIS

TY  - JOUR
TI  - An Empirical Study on Customer Segmentation by Purchase Behaviors Using a RFM Model and K-Means Algorithm
AU  - Jun Wu
AU  - Li Shi
AU  - Wen-Pin Lin
AU  - Sang-Bing Tsai
AU  - Yuanyuan Li
AU  - Liping Yang
AU  - Guangshu Xu
PY  - 2020
JO  - Mathematical Problems in Engineering
DO  - 10.1155/2020/8884227
UR  - https://doi.org/10.1155/2020/8884227
ER  -

APA

Wu, J., Shi, L., Lin, W., Tsai, S., Li, Y., Yang, L., & Xu, G. (2020). An Empirical Study on Customer Segmentation by Purchase Behaviors Using a RFM Model and K-Means Algorithm. Mathematical Problems in Engineering. https://doi.org/10.1155/2020/8884227

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crossref · retrieved 2026-09-25T01:00:17.524Z