Brand Performativity and Consumers’ Cultivation of Identity Value

Craig J. Thompson, Anil Isisag

Open source

DOI: 10.1177/00222429261446887
Published: 2026-04-17
Container: Journal of Marketing
Publisher: SAGE Publications
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1177/00222429261446887,
  title = {Brand Performativity and Consumers’ Cultivation of Identity Value},
  author = {Craig J. Thompson and Anil Isisag},
  year = {2026},
  journal = {Journal of Marketing},
  doi = {10.1177/00222429261446887},
  url = {https://doi.org/10.1177/00222429261446887}
}

RIS

TY  - JOUR
TI  - Brand Performativity and Consumers’ Cultivation of Identity Value
AU  - Craig J. Thompson
AU  - Anil Isisag
PY  - 2026
JO  - Journal of Marketing
DO  - 10.1177/00222429261446887
UR  - https://doi.org/10.1177/00222429261446887
ER  -

APA

Thompson, C. J., & Isisag, A. (2026). Brand Performativity and Consumers’ Cultivation of Identity Value. Journal of Marketing. https://doi.org/10.1177/00222429261446887

Source records

crossref · retrieved 2026-09-25T17:20:01.400Z