Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller

Open source

DOI: 10.1177/002224299305700101
Published: 1993-01
Container: Journal of Marketing
Publisher: SAGE Publications
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1177/002224299305700101,
  title = {Conceptualizing, Measuring, and Managing Customer-Based Brand Equity},
  author = {Kevin Lane Keller},
  year = {1993},
  journal = {Journal of Marketing},
  doi = {10.1177/002224299305700101},
  url = {https://doi.org/10.1177/002224299305700101}
}

RIS

TY  - JOUR
TI  - Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
AU  - Kevin Lane Keller
PY  - 1993
JO  - Journal of Marketing
DO  - 10.1177/002224299305700101
UR  - https://doi.org/10.1177/002224299305700101
ER  -

APA

Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing. https://doi.org/10.1177/002224299305700101

Source records

crossref · retrieved 2026-11-10T12:35:06.428Z