Optimizing an Omnichannel Retail Strategy Considering Customer Segmentation

Shuangpeng Yang, Li Zhang

Open source

DOI: 10.1177/0193841x251328710
Published: 2025-04-11
Container: Evaluation Review
Publisher: SAGE Publications
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1177/0193841x251328710,
  title = {Optimizing an Omnichannel Retail Strategy Considering Customer Segmentation},
  author = {Shuangpeng Yang and Li Zhang},
  year = {2025},
  journal = {Evaluation Review},
  doi = {10.1177/0193841x251328710},
  url = {https://doi.org/10.1177/0193841x251328710}
}

RIS

TY  - JOUR
TI  - Optimizing an Omnichannel Retail Strategy Considering Customer Segmentation
AU  - Shuangpeng Yang
AU  - Li Zhang
PY  - 2025
JO  - Evaluation Review
DO  - 10.1177/0193841x251328710
UR  - https://doi.org/10.1177/0193841x251328710
ER  -

APA

Yang, S., & Zhang, L. (2025). Optimizing an Omnichannel Retail Strategy Considering Customer Segmentation. Evaluation Review. https://doi.org/10.1177/0193841x251328710

Source records

crossref · retrieved 2026-09-25T12:33:09.690Z