Customer journey mapping as a new way to teach data-driven marketing as a service

Andrea L. Micheaux, Birgit Bosio

DOI: 10.1177/0273475318812551
Published: 2019-08
Container: Journal of Marketing Education
Publisher: Not recorded
Open access: no

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limited evidence Score 43/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

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Cite this work

BibTeX

@article{allodium:10.1177/0273475318812551,
  title = {Customer journey mapping as a new way to teach data-driven marketing as a service},
  author = {Andrea L. Micheaux and Birgit Bosio},
  year = {2019},
  journal = {Journal of Marketing Education},
  doi = {10.1177/0273475318812551},
  url = {https://doi.org/10.1177/0273475318812551}
}

RIS

TY  - JOUR
TI  - Customer journey mapping as a new way to teach data-driven marketing as a service
AU  - Andrea L. Micheaux
AU  - Birgit Bosio
PY  - 2019
JO  - Journal of Marketing Education
DO  - 10.1177/0273475318812551
UR  - https://doi.org/10.1177/0273475318812551
ER  -

APA

Micheaux, A. L., & Bosio, B. (2019). Customer journey mapping as a new way to teach data-driven marketing as a service. Journal of Marketing Education. https://doi.org/10.1177/0273475318812551

Source records

hal · retrieved 2026-09-25T19:09:38.867Z