Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content

Yingting Wen, Sandra Laporte

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DOI: 10.1177/07439156241297973
Published: 2025-01-23
Container: Journal of Public Policy & Marketing
Publisher: SAGE Publications
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1177/07439156241297973,
  title = {Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content},
  author = {Yingting Wen and Sandra Laporte},
  year = {2025},
  journal = {Journal of Public Policy \&amp; Marketing},
  doi = {10.1177/07439156241297973},
  url = {https://doi.org/10.1177/07439156241297973}
}

RIS

TY  - JOUR
TI  - Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content
AU  - Yingting Wen
AU  - Sandra Laporte
PY  - 2025
JO  - Journal of Public Policy &amp; Marketing
DO  - 10.1177/07439156241297973
UR  - https://doi.org/10.1177/07439156241297973
ER  -

APA

Wen, Y., & Laporte, S. (2025). Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content. Journal of Public Policy & Marketing. https://doi.org/10.1177/07439156241297973

Source records

crossref · retrieved 2026-11-04T02:36:10.591Z