Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors

Jamel Khenfer

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DOI: 10.1177/1069031x231154469
Published: 2023-05-07
Container: Journal of International Marketing
Publisher: SAGE Publications
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1177/1069031x231154469,
  title = {Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow  Cross-Cultural Factors},
  author = {Jamel Khenfer},
  year = {2023},
  journal = {Journal of International Marketing},
  doi = {10.1177/1069031x231154469},
  url = {https://doi.org/10.1177/1069031x231154469}
}

RIS

TY  - JOUR
TI  - Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow  Cross-Cultural Factors
AU  - Jamel Khenfer
PY  - 2023
JO  - Journal of International Marketing
DO  - 10.1177/1069031x231154469
UR  - https://doi.org/10.1177/1069031x231154469
ER  -

APA

Khenfer, J. (2023). Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors. Journal of International Marketing. https://doi.org/10.1177/1069031x231154469

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crossref · retrieved 2026-11-09T01:33:48.580Z