Buddies as In-Group Influencers in Online Support Groups: A Social Network Analysis of Processes and Outcomes.

Esmaeeli A, Pechmann CC, Prochaska JJ

Open source

DOI
10.1177/10949968221076144
Published
2022 May
Container
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation, Inc
Publisher
Not recorded
Open access
yes

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BibTeX

@article{allodium:10.1177/10949968221076144,
  title = {Buddies as In-Group Influencers in Online Support Groups: A Social Network Analysis of Processes and Outcomes.},
  author = {Esmaeeli A and Pechmann CC and Prochaska JJ},
  year = {2022},
  journal = {Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation, Inc},
  doi = {10.1177/10949968221076144},
  url = {https://doi.org/10.1177/10949968221076144}
}

RIS

TY  - JOUR
TI  - Buddies as In-Group Influencers in Online Support Groups: A Social Network Analysis of Processes and Outcomes.
AU  - Esmaeeli A
AU  - Pechmann CC
AU  - Prochaska JJ
PY  - 2022
JO  - Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation, Inc
DO  - 10.1177/10949968221076144
UR  - https://doi.org/10.1177/10949968221076144
ER  - 

APA

A, E., CC, P., & JJ, P. (2022). Buddies as In-Group Influencers in Online Support Groups: A Social Network Analysis of Processes and Outcomes.. Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation, Inc. https://doi.org/10.1177/10949968221076144

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