Goal-Driven Effects of Masked Priming in Advertising: How Word, Image, and Audio Priming Shape Consumer Brand Choices.

Saiding A, Li X, Tang W, Yu K

DOI: 10.1177/17470218261442535
Published: 2026 Apr 3
Container: Quarterly journal of experimental psychology (2006)
Publisher: Not recorded
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1177/17470218261442535,
  title = {Goal-Driven Effects of Masked Priming in Advertising: How Word, Image, and Audio Priming Shape Consumer Brand Choices.},
  author = {Saiding A and Li X and Tang W and Yu K},
  year = {2026},
  journal = {Quarterly journal of experimental psychology (2006)},
  doi = {10.1177/17470218261442535},
  url = {https://doi.org/10.1177/17470218261442535}
}

RIS

TY  - JOUR
TI  - Goal-Driven Effects of Masked Priming in Advertising: How Word, Image, and Audio Priming Shape Consumer Brand Choices.
AU  - Saiding A
AU  - Li X
AU  - Tang W
AU  - Yu K
PY  - 2026
JO  - Quarterly journal of experimental psychology (2006)
DO  - 10.1177/17470218261442535
UR  - https://doi.org/10.1177/17470218261442535
ER  -

APA

A, S., X, L., W, T., & K, Y. (2026). Goal-Driven Effects of Masked Priming in Advertising: How Word, Image, and Audio Priming Shape Consumer Brand Choices.. Quarterly journal of experimental psychology (2006). https://doi.org/10.1177/17470218261442535

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pubmed · retrieved 2026-09-25T14:21:11.211Z