How Small Brands Survive the Social Media Firestorm Through Culture Heritage: A Case Study of Irish Fashion Microblogging

Zheng Shen

Open source

DOI: 10.1177/21582440221095024
Published: 2022-04
Container: Sage Open
Publisher: SAGE Publications
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1177/21582440221095024,
  title = {How Small Brands Survive the Social Media Firestorm Through Culture Heritage: A Case Study of Irish Fashion Microblogging},
  author = {Zheng Shen},
  year = {2022},
  journal = {Sage Open},
  doi = {10.1177/21582440221095024},
  url = {https://doi.org/10.1177/21582440221095024}
}

RIS

TY  - JOUR
TI  - How Small Brands Survive the Social Media Firestorm Through Culture Heritage: A Case Study of Irish Fashion Microblogging
AU  - Zheng Shen
PY  - 2022
JO  - Sage Open
DO  - 10.1177/21582440221095024
UR  - https://doi.org/10.1177/21582440221095024
ER  -

APA

Shen, Z. (2022). How Small Brands Survive the Social Media Firestorm Through Culture Heritage: A Case Study of Irish Fashion Microblogging. Sage Open. https://doi.org/10.1177/21582440221095024

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crossref · retrieved 2026-09-26T17:10:40.302Z