From Local to Global: A Push–Pull–Mooring Perspective on Chinese Consumer Switching-to-Purchase in Cross-Border E-Commerce

Jung-Chieh Lee, Yinlian Zheng, Lei Bi

Open source

DOI: 10.1177/21582440251409564
Published: 2026-01
Container: Sage Open
Publisher: SAGE Publications
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1177/21582440251409564,
  title = {From Local to Global: A Push–Pull–Mooring Perspective on Chinese Consumer Switching-to-Purchase in Cross-Border E-Commerce},
  author = {Jung-Chieh Lee and Yinlian Zheng and Lei Bi},
  year = {2026},
  journal = {Sage Open},
  doi = {10.1177/21582440251409564},
  url = {https://doi.org/10.1177/21582440251409564}
}

RIS

TY  - JOUR
TI  - From Local to Global: A Push–Pull–Mooring Perspective on Chinese Consumer Switching-to-Purchase in Cross-Border E-Commerce
AU  - Jung-Chieh Lee
AU  - Yinlian Zheng
AU  - Lei Bi
PY  - 2026
JO  - Sage Open
DO  - 10.1177/21582440251409564
UR  - https://doi.org/10.1177/21582440251409564
ER  -

APA

Lee, J., Zheng, Y., & Bi, L. (2026). From Local to Global: A Push–Pull–Mooring Perspective on Chinese Consumer Switching-to-Purchase in Cross-Border E-Commerce. Sage Open. https://doi.org/10.1177/21582440251409564

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crossref · retrieved 2026-09-25T21:56:43.065Z