Enhancing NEV Brand Equity Through Big Data Analytics: An LDA-LSTM Approach to Mining Online Consumer Reviews

Qiong He, Zhenwei Yang, Yijia Li

Open source

DOI
10.1177/2167647x251399169
Published
2025-12-19
Container
Big Data
Publisher
SAGE Publications
Open access
unknown

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BibTeX

@article{allodium:10.1177/2167647x251399169,
  title = {Enhancing NEV Brand Equity Through Big Data Analytics: An LDA-LSTM Approach to Mining Online Consumer Reviews},
  author = {Qiong He and Zhenwei Yang and Yijia Li},
  year = {2025},
  journal = {Big Data},
  doi = {10.1177/2167647x251399169},
  url = {https://doi.org/10.1177/2167647x251399169}
}

RIS

TY  - JOUR
TI  - Enhancing NEV Brand Equity Through Big Data Analytics: An LDA-LSTM Approach to Mining Online Consumer Reviews
AU  - Qiong He
AU  - Zhenwei Yang
AU  - Yijia Li
PY  - 2025
JO  - Big Data
DO  - 10.1177/2167647x251399169
UR  - https://doi.org/10.1177/2167647x251399169
ER  - 

APA

He, Q., Yang, Z., & Li, Y. (2025). Enhancing NEV Brand Equity Through Big Data Analytics: An LDA-LSTM Approach to Mining Online Consumer Reviews. Big Data. https://doi.org/10.1177/2167647x251399169

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