Formulating productive marketing communications strategy: a major health system's experience.

Elrod JK, Fortenberry JL Jr

DOI: 10.1186/s12913-018-3676-7
Published: 2018 Dec 14
Container: BMC health services research
Publisher: Not recorded
Open access: yes

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limited evidence Score 45/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

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Cite this work

BibTeX

@article{allodium:10.1186/s12913-018-3676-7,
  title = {Formulating productive marketing communications strategy: a major health system's experience.},
  author = {Elrod JK and Fortenberry JL Jr},
  year = {2018},
  journal = {BMC health services research},
  doi = {10.1186/s12913-018-3676-7},
  url = {https://doi.org/10.1186/s12913-018-3676-7}
}

RIS

TY  - JOUR
TI  - Formulating productive marketing communications strategy: a major health system's experience.
AU  - Elrod JK
AU  - Fortenberry JL Jr
PY  - 2018
JO  - BMC health services research
DO  - 10.1186/s12913-018-3676-7
UR  - https://doi.org/10.1186/s12913-018-3676-7
ER  -

APA

JK, E., & Jr, F. J. (2018). Formulating productive marketing communications strategy: a major health system's experience.. BMC health services research. https://doi.org/10.1186/s12913-018-3676-7

Source records

pubmed · retrieved 2026-09-25T13:55:28.014Z