From jealousy to loyalty: the power of brand attachment

Muhammad Sohaib, Muhammad Asghar Ali, Muhammad Ahmad-ur-Rehman, Zesha Naseem

Open source

DOI: 10.1186/s40359-026-04356-1
Published: 2026-03-20
Container: BMC Psychology
Publisher: Springer Science and Business Media LLC
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1186/s40359-026-04356-1,
  title = {From jealousy to loyalty: the power of brand attachment},
  author = {Muhammad Sohaib and Muhammad Asghar Ali and Muhammad Ahmad-ur-Rehman and Zesha Naseem},
  year = {2026},
  journal = {BMC Psychology},
  doi = {10.1186/s40359-026-04356-1},
  url = {https://doi.org/10.1186/s40359-026-04356-1}
}

RIS

TY  - JOUR
TI  - From jealousy to loyalty: the power of brand attachment
AU  - Muhammad Sohaib
AU  - Muhammad Asghar Ali
AU  - Muhammad Ahmad-ur-Rehman
AU  - Zesha Naseem
PY  - 2026
JO  - BMC Psychology
DO  - 10.1186/s40359-026-04356-1
UR  - https://doi.org/10.1186/s40359-026-04356-1
ER  -

APA

Sohaib, M., Ali, M. A., Ahmad-ur-Rehman, M., & Naseem, Z. (2026). From jealousy to loyalty: the power of brand attachment. BMC Psychology. https://doi.org/10.1186/s40359-026-04356-1

Source records

crossref · retrieved 2026-09-25T19:31:46.512Z