Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions.

Qi M, Li J, Abdullah Z, Rahman SNA, Niu L, Zhou B, Zhao Z

DOI: 10.1186/s40359-026-04453-1
Published: 2026 Apr 2
Container: BMC psychology
Publisher: Not recorded
Open access: yes

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limited evidence Score 45/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

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Cite this work

BibTeX

@article{allodium:10.1186/s40359-026-04453-1,
  title = {Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions.},
  author = {Qi M and Li J and Abdullah Z and Rahman SNA and Niu L and Zhou B and Zhao Z},
  year = {2026},
  journal = {BMC psychology},
  doi = {10.1186/s40359-026-04453-1},
  url = {https://doi.org/10.1186/s40359-026-04453-1}
}

RIS

TY  - JOUR
TI  - Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions.
AU  - Qi M
AU  - Li J
AU  - Abdullah Z
AU  - Rahman SNA
AU  - Niu L
AU  - Zhou B
AU  - Zhao Z
PY  - 2026
JO  - BMC psychology
DO  - 10.1186/s40359-026-04453-1
UR  - https://doi.org/10.1186/s40359-026-04453-1
ER  -

APA

M, Q., J, L., Z, A., SNA, R., L, N., B, Z., & Z, Z. (2026). Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions.. BMC psychology. https://doi.org/10.1186/s40359-026-04453-1

Source records

pubmed · retrieved 2026-09-25T18:54:15.923Z