Engaging the digital consumer: examining how live e-commerce features shape psychological contracts and loyalty

Kan Lu, Hong Chen, Maria Hamayun

Open source

DOI: 10.1186/s40359-026-05163-4
Published: 2026-07-16
Container: BMC Psychology
Publisher: Springer Science and Business Media LLC
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1186/s40359-026-05163-4,
  title = {Engaging the digital consumer: examining how live e-commerce features shape psychological contracts and loyalty},
  author = {Kan Lu and Hong Chen and Maria Hamayun},
  year = {2026},
  journal = {BMC Psychology},
  doi = {10.1186/s40359-026-05163-4},
  url = {https://doi.org/10.1186/s40359-026-05163-4}
}

RIS

TY  - JOUR
TI  - Engaging the digital consumer: examining how live e-commerce features shape psychological contracts and loyalty
AU  - Kan Lu
AU  - Hong Chen
AU  - Maria Hamayun
PY  - 2026
JO  - BMC Psychology
DO  - 10.1186/s40359-026-05163-4
UR  - https://doi.org/10.1186/s40359-026-05163-4
ER  -

APA

Lu, K., Chen, H., & Hamayun, M. (2026). Engaging the digital consumer: examining how live e-commerce features shape psychological contracts and loyalty. BMC Psychology. https://doi.org/10.1186/s40359-026-05163-4

Source records

crossref · retrieved 2026-09-26T16:45:49.107Z