Online marketing and brand awareness for HEI: A review and bibliometric analysis

Sailaja Bohara, Vashali Bisht, Pradeep Suri, Diksha Panwar, Jyoti Sharma

Open source

DOI: 10.12688/f1000research.127026.2
Published: 2024-05-13
Container: F1000Research
Publisher: F1000 Research Ltd
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Cite this work

BibTeX

@article{allodium:10.12688/f1000research.127026.2,
  title = {Online marketing and brand awareness for HEI: A review and bibliometric analysis},
  author = {Sailaja Bohara and Vashali Bisht and Pradeep Suri and Diksha Panwar and Jyoti Sharma},
  year = {2024},
  journal = {F1000Research},
  doi = {10.12688/f1000research.127026.2},
  url = {https://doi.org/10.12688/f1000research.127026.2}
}

RIS

TY  - JOUR
TI  - Online marketing and brand awareness for HEI: A review and bibliometric analysis
AU  - Sailaja Bohara
AU  - Vashali Bisht
AU  - Pradeep Suri
AU  - Diksha Panwar
AU  - Jyoti Sharma
PY  - 2024
JO  - F1000Research
DO  - 10.12688/f1000research.127026.2
UR  - https://doi.org/10.12688/f1000research.127026.2
ER  -

APA

Bohara, S., Bisht, V., Suri, P., Panwar, D., & Sharma, J. (2024). Online marketing and brand awareness for HEI: A review and bibliometric analysis. F1000Research. https://doi.org/10.12688/f1000research.127026.2

Source records

crossref · retrieved 2026-09-26T04:14:43.210Z