Applications of Machine Learning (ML) in the context of marketing: a bibliometric approach

Sebastián Cardona-Acevedo, Erica Agudelo-Ceballos, Diana Arango-Botero, Alejandro Valencia-Arias, Juana De La Cruz Ramírez Dávila, Jesus Alberto Jimenez Garcia, Carlos Flores Goycochea, Ezequiel Martínez Rojas

Open source

DOI
10.12688/f1000research.160010.2
Published
2025-03-17
Container
F1000Research
Publisher
F1000 Research Ltd
Open access
unknown

Credibility signals

uncertain Score 64/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

Show all credibility signals

Cite this work

BibTeX

@article{allodium:10.12688/f1000research.160010.2,
  title = {Applications of Machine Learning (ML) in the context of marketing: a bibliometric approach},
  author = {Sebastián Cardona-Acevedo and Erica Agudelo-Ceballos and Diana Arango-Botero and Alejandro Valencia-Arias and Juana De La Cruz Ramírez Dávila and Jesus Alberto Jimenez Garcia and Carlos Flores Goycochea and Ezequiel Martínez Rojas},
  year = {2025},
  journal = {F1000Research},
  doi = {10.12688/f1000research.160010.2},
  url = {https://doi.org/10.12688/f1000research.160010.2}
}

RIS

TY  - JOUR
TI  - Applications of Machine Learning (ML) in the context of marketing: a bibliometric approach
AU  - Sebastián Cardona-Acevedo
AU  - Erica Agudelo-Ceballos
AU  - Diana Arango-Botero
AU  - Alejandro Valencia-Arias
AU  - Juana De La Cruz Ramírez Dávila
AU  - Jesus Alberto Jimenez Garcia
AU  - Carlos Flores Goycochea
AU  - Ezequiel Martínez Rojas
PY  - 2025
JO  - F1000Research
DO  - 10.12688/f1000research.160010.2
UR  - https://doi.org/10.12688/f1000research.160010.2
ER  - 

APA

Cardona-Acevedo, S., Agudelo-Ceballos, E., Arango-Botero, D., Valencia-Arias, A., Dávila, J. D. L. C. R., Garcia, J. A. J., Goycochea, C. F., & Rojas, E. M. (2025). Applications of Machine Learning (ML) in the context of marketing: a bibliometric approach. F1000Research. https://doi.org/10.12688/f1000research.160010.2

Source records