AI Interactivity in e-CRM and Customer Adoption Resilience in Digital Banking: The Roles of Cognitive Trust, Affective Trust, and Switch-Point Optimization Efficacy

Chandra Hendriyani, Sutarjo Sutarjo, Ifada Rahmayanti, Iwan Nuryan

Open source

DOI: 10.12688/f1000research.186714.1
Published: 2026-07-29
Container: F1000Research
Publisher: F1000 Research Ltd
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.12688/f1000research.186714.1,
  title = {AI Interactivity in e-CRM and Customer Adoption Resilience in Digital Banking: The Roles of Cognitive Trust, Affective Trust, and Switch-Point Optimization Efficacy},
  author = {Chandra Hendriyani and Sutarjo Sutarjo and Ifada Rahmayanti and Iwan Nuryan},
  year = {2026},
  journal = {F1000Research},
  doi = {10.12688/f1000research.186714.1},
  url = {https://doi.org/10.12688/f1000research.186714.1}
}

RIS

TY  - JOUR
TI  - AI Interactivity in e-CRM and Customer Adoption Resilience in Digital Banking: The Roles of Cognitive Trust, Affective Trust, and Switch-Point Optimization Efficacy
AU  - Chandra Hendriyani
AU  - Sutarjo Sutarjo
AU  - Ifada Rahmayanti
AU  - Iwan Nuryan
PY  - 2026
JO  - F1000Research
DO  - 10.12688/f1000research.186714.1
UR  - https://doi.org/10.12688/f1000research.186714.1
ER  -

APA

Hendriyani, C., Sutarjo, S., Rahmayanti, I., & Nuryan, I. (2026). AI Interactivity in e-CRM and Customer Adoption Resilience in Digital Banking: The Roles of Cognitive Trust, Affective Trust, and Switch-Point Optimization Efficacy. F1000Research. https://doi.org/10.12688/f1000research.186714.1

Source records

crossref · retrieved 2026-09-25T19:39:19.830Z