Social Media Marketing and the Business Performance of SMEs in Latin America: A Systematic Literature Review

Monica Esther Panta Merino, Yefferson Llonto Caicedo, Lilia Antonieta Ramos Alvarado, Gustavo Adolfo Ventura Seclen, Rogger Orlando Morán Santamaría

Open source

DOI
10.12688/f1000research.189755.1
Published
2026-09-15
Container
F1000Research
Publisher
F1000 Research Ltd
Open access
unknown

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BibTeX

@article{allodium:10.12688/f1000research.189755.1,
  title = {Social Media Marketing and the Business Performance of SMEs in Latin America: A Systematic Literature Review},
  author = {Monica Esther Panta Merino and Yefferson Llonto Caicedo and Lilia Antonieta Ramos Alvarado and Gustavo Adolfo Ventura Seclen and Rogger Orlando Morán Santamaría},
  year = {2026},
  journal = {F1000Research},
  doi = {10.12688/f1000research.189755.1},
  url = {https://doi.org/10.12688/f1000research.189755.1}
}

RIS

TY  - JOUR
TI  - Social Media Marketing and the Business Performance of SMEs in Latin America: A Systematic Literature Review
AU  - Monica Esther Panta Merino
AU  - Yefferson Llonto Caicedo
AU  - Lilia Antonieta Ramos Alvarado
AU  - Gustavo Adolfo Ventura Seclen
AU  - Rogger Orlando Morán Santamaría
PY  - 2026
JO  - F1000Research
DO  - 10.12688/f1000research.189755.1
UR  - https://doi.org/10.12688/f1000research.189755.1
ER  - 

APA

Merino, M. E. P., Caicedo, Y. L., Alvarado, L. A. R., Seclen, G. A. V., & Santamaría, R. O. M. (2026). Social Media Marketing and the Business Performance of SMEs in Latin America: A Systematic Literature Review. F1000Research. https://doi.org/10.12688/f1000research.189755.1

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