Marketing Tools at the Service of Transnational Corporations: Global Branding As an Element of «Soft Power»

Vahtang Surguladze

DOI: 10.12737/18339
Published: 2016-03-10
Container: Humanities. Bulletin of the University of Finance
Publisher: Financial University under the Government of the Russian Federation
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.12737/18339,
  title = {Marketing Tools at the Service of Transnational Corporations: Global Branding As an Element of «Soft Power»},
  author = {Vahtang Surguladze},
  year = {2016},
  journal = {Humanities. Bulletin of the University of Finance},
  doi = {10.12737/18339},
  url = {https://doi.org/10.12737/18339}
}

RIS

TY  - JOUR
TI  - Marketing Tools at the Service of Transnational Corporations: Global Branding As an Element of «Soft Power»
AU  - Vahtang Surguladze
PY  - 2016
JO  - Humanities. Bulletin of the University of Finance
DO  - 10.12737/18339
UR  - https://doi.org/10.12737/18339
ER  -

APA

Surguladze, V. (2016). Marketing Tools at the Service of Transnational Corporations: Global Branding As an Element of «Soft Power». Humanities. Bulletin of the University of Finance. https://doi.org/10.12737/18339

Source records

crossref · retrieved 2026-09-26T01:11:05.659Z