Effect of Price Information and Promotion on Click-Through Rates for Internet Banners

Mohamed Saber Chtourou, Jean-Louis Chandon, Monique Zollinger

DOI: 10.1300/j037v11n02_02
Published: 2002-11-20
Container: Journal of Euromarketing
Publisher: Not recorded
Open access: no

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Cite this work

BibTeX

@article{allodium:10.1300/j037v11n02_02,
  title = {Effect of Price Information and Promotion on Click-Through Rates for Internet Banners},
  author = {Mohamed Saber Chtourou and Jean-Louis Chandon and Monique Zollinger},
  year = {2002},
  journal = {Journal of Euromarketing},
  doi = {10.1300/j037v11n02_02},
  url = {https://doi.org/10.1300/j037v11n02_02}
}

RIS

TY  - JOUR
TI  - Effect of Price Information and Promotion on Click-Through Rates for Internet Banners
AU  - Mohamed Saber Chtourou
AU  - Jean-Louis Chandon
AU  - Monique Zollinger
PY  - 2002
JO  - Journal of Euromarketing
DO  - 10.1300/j037v11n02_02
UR  - https://doi.org/10.1300/j037v11n02_02
ER  -

APA

Chtourou, M. S., Chandon, J., & Zollinger, M. (2002). Effect of Price Information and Promotion on Click-Through Rates for Internet Banners. Journal of Euromarketing. https://doi.org/10.1300/j037v11n02_02

Source records

hal · retrieved 2026-09-26T06:07:38.915Z