Retail Promotion Objectives: Evidence from New Zealand, Portugal and Hungary

Kim Shyan Fam, Bill Merrilees, Pedro Brito, Laszlo Jozsa

Open source

DOI: 10.1300/j037v11n04_02
Published: 2003-03-26
Container: Journal of Euromarketing
Publisher: IMDA Press
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1300/j037v11n04_02,
  title = {Retail Promotion Objectives: Evidence from New Zealand, Portugal and Hungary},
  author = {Kim Shyan Fam and Bill Merrilees and Pedro Brito and Laszlo Jozsa},
  year = {2003},
  journal = {Journal of Euromarketing},
  doi = {10.1300/j037v11n04_02},
  url = {https://doi.org/10.1300/j037v11n04_02}
}

RIS

TY  - JOUR
TI  - Retail Promotion Objectives: Evidence from New Zealand, Portugal and Hungary
AU  - Kim Shyan Fam
AU  - Bill Merrilees
AU  - Pedro Brito
AU  - Laszlo Jozsa
PY  - 2003
JO  - Journal of Euromarketing
DO  - 10.1300/j037v11n04_02
UR  - https://doi.org/10.1300/j037v11n04_02
ER  -

APA

Fam, K. S., Merrilees, B., Brito, P., & Jozsa, L. (2003). Retail Promotion Objectives: Evidence from New Zealand, Portugal and Hungary. Journal of Euromarketing. https://doi.org/10.1300/j037v11n04_02

Source records

crossref · retrieved 2026-09-26T06:07:35.759Z