Una storia, tanti modi di raccontarla. Una nuova proposta di definizione dell’heritage marketing mix / One story, so many ways to narrate it. A new proposal for the definition of the heritage marketing mix
- DOI
- 10.13138/2039-2362/2460
- Published
- 10
- Container
- Il Capitale Culturale: Studies on the Value of Cultural Heritage
- Publisher
- Il capitale culturale. Studies on the Value of Cultural Heritage
- Open access
- no
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Cite this work
BibTeX
@article{allodium:10.13138/2039-2362/2460,
title = {Una storia, tanti modi di raccontarla. Una nuova proposta di definizione dell’heritage marketing mix / One story, so many ways to narrate it. A new proposal for the definition of the heritage marketing mix},
author = {Garofano, Antonella and Riviezzo, Angelo and Napolitano, Maria Rosaria},
year = {2020},
journal = {Il Capitale Culturale: Studies on the Value of Cultural Heritage},
doi = {10.13138/2039-2362/2460},
url = {https://doi.org/10.13138/2039-2362/2460}
}RIS
TY - JOUR TI - Una storia, tanti modi di raccontarla. Una nuova proposta di definizione dell’heritage marketing mix / One story, so many ways to narrate it. A new proposal for the definition of the heritage marketing mix AU - Garofano, Antonella AU - Riviezzo, Angelo AU - Napolitano, Maria Rosaria PY - 2020 JO - Il Capitale Culturale: Studies on the Value of Cultural Heritage DO - 10.13138/2039-2362/2460 UR - https://doi.org/10.13138/2039-2362/2460 ER -
APA
Antonella, G., Angelo, R., & Rosaria, N. M. (2020). Una storia, tanti modi di raccontarla. Una nuova proposta di definizione dell’heritage marketing mix / One story, so many ways to narrate it. A new proposal for the definition of the heritage marketing mix. Il Capitale Culturale: Studies on the Value of Cultural Heritage. https://doi.org/10.13138/2039-2362/2460