Analyzing marketing campaign effectiveness: a comparative approach using traditional and online data analysis methods

Krzysztof Król, Tomasz Sidor, Anna Wiśniewska, Emanuel Józefacki, Bartłomiej Bartnik

Open source

DOI: 10.13166/jms/191165
Published: 2024-08-20
Container: Journal of Modern Science
Publisher: Akademia Nauk Stosowanych WSGE im. A. De Gasperi w Józefowie
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.13166/jms/191165,
  title = {Analyzing marketing campaign effectiveness: a comparative approach using traditional and online data analysis methods},
  author = {Krzysztof Król and Tomasz Sidor and Anna Wiśniewska and Emanuel Józefacki and Bartłomiej Bartnik},
  year = {2024},
  journal = {Journal of Modern Science},
  doi = {10.13166/jms/191165},
  url = {https://doi.org/10.13166/jms/191165}
}

RIS

TY  - JOUR
TI  - Analyzing marketing campaign effectiveness: a comparative approach using traditional and online data analysis methods
AU  - Krzysztof Król
AU  - Tomasz Sidor
AU  - Anna Wiśniewska
AU  - Emanuel Józefacki
AU  - Bartłomiej Bartnik
PY  - 2024
JO  - Journal of Modern Science
DO  - 10.13166/jms/191165
UR  - https://doi.org/10.13166/jms/191165
ER  -

APA

Król, K., Sidor, T., Wiśniewska, A., Józefacki, E., & Bartnik, B. (2024). Analyzing marketing campaign effectiveness: a comparative approach using traditional and online data analysis methods. Journal of Modern Science. https://doi.org/10.13166/jms/191165

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crossref · retrieved 2026-11-11T04:53:34.530Z