Strategic use of branding for competitiveness: the rationale for branding and marketing agricultural products of African countries

Getachew Mengistie Alemu

Open source

DOI: 10.13169/jfairtrade.1.2.0006
Published: 2019-10-01
Container: Journal of Fair Trade
Publisher: Pluto Journals
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.13169/jfairtrade.1.2.0006,
  title = {Strategic use of branding for competitiveness: the rationale for branding and marketing agricultural products of African countries},
  author = {Getachew Mengistie Alemu},
  year = {2019},
  journal = {Journal of Fair Trade},
  doi = {10.13169/jfairtrade.1.2.0006},
  url = {https://doi.org/10.13169/jfairtrade.1.2.0006}
}

RIS

TY  - JOUR
TI  - Strategic use of branding for competitiveness: the rationale for branding and marketing agricultural products of African countries
AU  - Getachew Mengistie Alemu
PY  - 2019
JO  - Journal of Fair Trade
DO  - 10.13169/jfairtrade.1.2.0006
UR  - https://doi.org/10.13169/jfairtrade.1.2.0006
ER  -

APA

Alemu, G. M. (2019). Strategic use of branding for competitiveness: the rationale for branding and marketing agricultural products of African countries. Journal of Fair Trade. https://doi.org/10.13169/jfairtrade.1.2.0006

Source records

crossref · retrieved 2026-11-10T21:00:33.653Z