Kostenfreie Onlinekurse nachhaltig mit personalisiertem Marketing finanzieren – Ein Vorschlag zur synergetischen Kombination zweier datengetriebener Geschäftsmodelle
- DOI
- 10.1365/s40702-021-00720-4
- Published
- 2021-04-09
- Container
- HMD Praxis der Wirtschaftsinformatik
- Publisher
- Springer Fachmedien Wiesbaden GmbH
- Open access
- unknown
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Cite this work
BibTeX
@article{allodium:10.1365/s40702-021-00720-4,
title = {Kostenfreie Onlinekurse nachhaltig mit personalisiertem Marketing finanzieren – Ein Vorschlag zur synergetischen Kombination zweier datengetriebener Geschäftsmodelle},
author = {Sylvio Rüdian and Gergana Vladova},
year = {2021},
journal = {HMD Praxis der Wirtschaftsinformatik},
doi = {10.1365/s40702-021-00720-4},
url = {https://doi.org/10.1365/s40702-021-00720-4}
}RIS
TY - JOUR TI - Kostenfreie Onlinekurse nachhaltig mit personalisiertem Marketing finanzieren – Ein Vorschlag zur synergetischen Kombination zweier datengetriebener Geschäftsmodelle AU - Sylvio Rüdian AU - Gergana Vladova PY - 2021 JO - HMD Praxis der Wirtschaftsinformatik DO - 10.1365/s40702-021-00720-4 UR - https://doi.org/10.1365/s40702-021-00720-4 ER -
APA
Rüdian, S., & Vladova, G. (2021). Kostenfreie Onlinekurse nachhaltig mit personalisiertem Marketing finanzieren – Ein Vorschlag zur synergetischen Kombination zweier datengetriebener Geschäftsmodelle. HMD Praxis der Wirtschaftsinformatik. https://doi.org/10.1365/s40702-021-00720-4
Source records
- crossref · retrieved 2026-09-27T05:32:50.188Z