Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach.
- DOI
- 10.1371/journal.pone.0264899
- Published
- 2022
- Container
- PloS one
- Publisher
- Not recorded
- Open access
- yes
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Cite this work
BibTeX
@article{allodium:10.1371/journal.pone.0264899,
title = {Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach.},
author = {Yang Q and Hayat N and Al Mamun A and Makhbul ZKM and Zainol NR},
year = {2022},
journal = {PloS one},
doi = {10.1371/journal.pone.0264899},
url = {https://doi.org/10.1371/journal.pone.0264899}
}RIS
TY - JOUR TI - Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach. AU - Yang Q AU - Hayat N AU - Al Mamun A AU - Makhbul ZKM AU - Zainol NR PY - 2022 JO - PloS one DO - 10.1371/journal.pone.0264899 UR - https://doi.org/10.1371/journal.pone.0264899 ER -
APA
Q, Y., N, H., A, A. M., ZKM, M., & NR, Z. (2022). Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach.. PloS one. https://doi.org/10.1371/journal.pone.0264899
Source records
- pubmed · retrieved 2026-11-10T09:45:55.228Z