Consumer preference analysis on the attributes of samgyeopsal Korean cuisine and its market segmentation: Integrating conjoint analysis and K-means clustering.

Ong AKS, Prasetyo YT, Esteller AJD, Bruno JE, Lagorza KCO, Oli LET, Chuenyindee T, Thana K, Persada SF, Nadlifatin R

Open source

DOI
10.1371/journal.pone.0281948
Published
2023
Container
PloS one
Publisher
Not recorded
Open access
yes

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BibTeX

@article{allodium:10.1371/journal.pone.0281948,
  title = {Consumer preference analysis on the attributes of samgyeopsal Korean cuisine and its market segmentation: Integrating conjoint analysis and K-means clustering.},
  author = {Ong AKS and Prasetyo YT and Esteller AJD and Bruno JE and Lagorza KCO and Oli LET and Chuenyindee T and Thana K and Persada SF and Nadlifatin R},
  year = {2023},
  journal = {PloS one},
  doi = {10.1371/journal.pone.0281948},
  url = {https://doi.org/10.1371/journal.pone.0281948}
}

RIS

TY  - JOUR
TI  - Consumer preference analysis on the attributes of samgyeopsal Korean cuisine and its market segmentation: Integrating conjoint analysis and K-means clustering.
AU  - Ong AKS
AU  - Prasetyo YT
AU  - Esteller AJD
AU  - Bruno JE
AU  - Lagorza KCO
AU  - Oli LET
AU  - Chuenyindee T
AU  - Thana K
AU  - Persada SF
AU  - Nadlifatin R
PY  - 2023
JO  - PloS one
DO  - 10.1371/journal.pone.0281948
UR  - https://doi.org/10.1371/journal.pone.0281948
ER  - 

APA

AKS, O., YT, P., AJD, E., JE, B., KCO, L., LET, O., T, C., K, T., SF, P., & R, N. (2023). Consumer preference analysis on the attributes of samgyeopsal Korean cuisine and its market segmentation: Integrating conjoint analysis and K-means clustering.. PloS one. https://doi.org/10.1371/journal.pone.0281948

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