The language of marketing hyperbole and consumer perception-The case of Glasgow.

MacNiven S, Lennon JJ, Roberts J, MacNiven M

DOI: 10.1371/journal.pone.0295132
Published: 2023
Container: PloS one
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.1371/journal.pone.0295132,
  title = {The language of marketing hyperbole and consumer perception-The case of Glasgow.},
  author = {MacNiven S and Lennon JJ and Roberts J and MacNiven M},
  year = {2023},
  journal = {PloS one},
  doi = {10.1371/journal.pone.0295132},
  url = {https://doi.org/10.1371/journal.pone.0295132}
}

RIS

TY  - JOUR
TI  - The language of marketing hyperbole and consumer perception-The case of Glasgow.
AU  - MacNiven S
AU  - Lennon JJ
AU  - Roberts J
AU  - MacNiven M
PY  - 2023
JO  - PloS one
DO  - 10.1371/journal.pone.0295132
UR  - https://doi.org/10.1371/journal.pone.0295132
ER  -

APA

S, M., JJ, L., J, R., & M, M. (2023). The language of marketing hyperbole and consumer perception-The case of Glasgow.. PloS one. https://doi.org/10.1371/journal.pone.0295132

Source records

pubmed · retrieved 2026-09-27T11:24:53.478Z