How do creative assets affect overseas market entry modes of enterprises- the moderating role of internal and external factors.

Wang C, Tao K, Cui X, Qin S

Open source

DOI
10.1371/journal.pone.0296791
Published
2024
Container
PloS one
Publisher
Not recorded
Open access
yes

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BibTeX

@article{allodium:10.1371/journal.pone.0296791,
  title = {How do creative assets affect overseas market entry modes of enterprises- the moderating role of internal and external factors.},
  author = {Wang C and Tao K and Cui X and Qin S},
  year = {2024},
  journal = {PloS one},
  doi = {10.1371/journal.pone.0296791},
  url = {https://doi.org/10.1371/journal.pone.0296791}
}

RIS

TY  - JOUR
TI  - How do creative assets affect overseas market entry modes of enterprises- the moderating role of internal and external factors.
AU  - Wang C
AU  - Tao K
AU  - Cui X
AU  - Qin S
PY  - 2024
JO  - PloS one
DO  - 10.1371/journal.pone.0296791
UR  - https://doi.org/10.1371/journal.pone.0296791
ER  - 

APA

C, W., K, T., X, C., & S, Q. (2024). How do creative assets affect overseas market entry modes of enterprises- the moderating role of internal and external factors.. PloS one. https://doi.org/10.1371/journal.pone.0296791

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