Size-inclusive advertising in the Asian fashion market: Female consumers' responses to a plus-size vs. Thin-size model in South Korea.

Kim S, Yang SJ

DOI: 10.1371/journal.pone.0304989
Published: 2024
Container: PloS one
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.1371/journal.pone.0304989,
  title = {Size-inclusive advertising in the Asian fashion market: Female consumers' responses to a plus-size vs. Thin-size model in South Korea.},
  author = {Kim S and Yang SJ},
  year = {2024},
  journal = {PloS one},
  doi = {10.1371/journal.pone.0304989},
  url = {https://doi.org/10.1371/journal.pone.0304989}
}

RIS

TY  - JOUR
TI  - Size-inclusive advertising in the Asian fashion market: Female consumers' responses to a plus-size vs. Thin-size model in South Korea.
AU  - Kim S
AU  - Yang SJ
PY  - 2024
JO  - PloS one
DO  - 10.1371/journal.pone.0304989
UR  - https://doi.org/10.1371/journal.pone.0304989
ER  -

APA

S, K., & SJ, Y. (2024). Size-inclusive advertising in the Asian fashion market: Female consumers' responses to a plus-size vs. Thin-size model in South Korea.. PloS one. https://doi.org/10.1371/journal.pone.0304989

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pubmed · retrieved 2026-09-26T21:42:31.537Z