Impacts of different interactive elements on consumers’ purchase intention in live streaming e-commerce

Xiaoli Liu, Lei Zhang

Open source

DOI: 10.1371/journal.pone.0315731
Published: 2024-12-26
Container: PLOS ONE
Publisher: Public Library of Science (PLoS)
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1371/journal.pone.0315731,
  title = {Impacts of different interactive elements on consumers’ purchase intention in live streaming e-commerce},
  author = {Xiaoli Liu and Lei Zhang},
  year = {2024},
  journal = {PLOS ONE},
  doi = {10.1371/journal.pone.0315731},
  url = {https://doi.org/10.1371/journal.pone.0315731}
}

RIS

TY  - JOUR
TI  - Impacts of different interactive elements on consumers’ purchase intention in live streaming e-commerce
AU  - Xiaoli Liu
AU  - Lei Zhang
PY  - 2024
JO  - PLOS ONE
DO  - 10.1371/journal.pone.0315731
UR  - https://doi.org/10.1371/journal.pone.0315731
ER  -

APA

Liu, X., & Zhang, L. (2024). Impacts of different interactive elements on consumers’ purchase intention in live streaming e-commerce. PLOS ONE. https://doi.org/10.1371/journal.pone.0315731

Source records

crossref · retrieved 2026-11-07T19:48:14.301Z