Examining the impact of green marketing practices on business performance: A synergistic application of resource-based view and triple bottom line theory.
- DOI
- 10.1371/journal.pone.0333026
- Published
- 2026
- Container
- PloS one
- Publisher
- Not recorded
- Open access
- yes
Credibility signals
limited evidence Score 45/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.
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Cite this work
BibTeX
@article{allodium:10.1371/journal.pone.0333026,
title = {Examining the impact of green marketing practices on business performance: A synergistic application of resource-based view and triple bottom line theory.},
author = {Babu MA and Rouf MA and Islam MR and Islam M},
year = {2026},
journal = {PloS one},
doi = {10.1371/journal.pone.0333026},
url = {https://doi.org/10.1371/journal.pone.0333026}
}RIS
TY - JOUR TI - Examining the impact of green marketing practices on business performance: A synergistic application of resource-based view and triple bottom line theory. AU - Babu MA AU - Rouf MA AU - Islam MR AU - Islam M PY - 2026 JO - PloS one DO - 10.1371/journal.pone.0333026 UR - https://doi.org/10.1371/journal.pone.0333026 ER -
APA
MA, B., MA, R., MR, I., & M, I. (2026). Examining the impact of green marketing practices on business performance: A synergistic application of resource-based view and triple bottom line theory.. PloS one. https://doi.org/10.1371/journal.pone.0333026
Source records
- pubmed · retrieved 2026-09-25T07:03:32.718Z