Exploring drivers of modern Hanfu purchase in digital commerce: A mixed-methods perspective.

Li H, Ding Y, Wu Y, Ye J

DOI: 10.1371/journal.pone.0337228
Published: 2025
Container: PloS one
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.1371/journal.pone.0337228,
  title = {Exploring drivers of modern Hanfu purchase in digital commerce: A mixed-methods perspective.},
  author = {Li H and Ding Y and Wu Y and Ye J},
  year = {2025},
  journal = {PloS one},
  doi = {10.1371/journal.pone.0337228},
  url = {https://doi.org/10.1371/journal.pone.0337228}
}

RIS

TY  - JOUR
TI  - Exploring drivers of modern Hanfu purchase in digital commerce: A mixed-methods perspective.
AU  - Li H
AU  - Ding Y
AU  - Wu Y
AU  - Ye J
PY  - 2025
JO  - PloS one
DO  - 10.1371/journal.pone.0337228
UR  - https://doi.org/10.1371/journal.pone.0337228
ER  -

APA

H, L., Y, D., Y, W., & J, Y. (2025). Exploring drivers of modern Hanfu purchase in digital commerce: A mixed-methods perspective.. PloS one. https://doi.org/10.1371/journal.pone.0337228

Source records

pubmed · retrieved 2026-09-25T19:13:02.841Z