The impact of linguistic features on CTR in Instagram ads: A study of supplement and cosmetic products

Kenjiro Inoue, Mitsuo Yoshida

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DOI: 10.1371/journal.pone.0338313
Published: 2026-04-15
Container: PLOS One
Publisher: Public Library of Science (PLoS)
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1371/journal.pone.0338313,
  title = {The impact of linguistic features on CTR in Instagram ads: A study of supplement and cosmetic products},
  author = {Kenjiro Inoue and Mitsuo Yoshida},
  year = {2026},
  journal = {PLOS One},
  doi = {10.1371/journal.pone.0338313},
  url = {https://doi.org/10.1371/journal.pone.0338313}
}

RIS

TY  - JOUR
TI  - The impact of linguistic features on CTR in Instagram ads: A study of supplement and cosmetic products
AU  - Kenjiro Inoue
AU  - Mitsuo Yoshida
PY  - 2026
JO  - PLOS One
DO  - 10.1371/journal.pone.0338313
UR  - https://doi.org/10.1371/journal.pone.0338313
ER  -

APA

Inoue, K., & Yoshida, M. (2026). The impact of linguistic features on CTR in Instagram ads: A study of supplement and cosmetic products. PLOS One. https://doi.org/10.1371/journal.pone.0338313

Source records

crossref · retrieved 2026-11-10T08:39:11.747Z