The impact of influencer marketing in the tourism industry: A digital marketing perspective.

Babu MA, Urmi HA, Tofayel AH, Sabuj MMI, Alam MTU

Open source

DOI: 10.1371/journal.pone.0338423
Published: 2025
Container: PloS one
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.1371/journal.pone.0338423,
  title = {The impact of influencer marketing in the tourism industry: A digital marketing perspective.},
  author = {Babu MA and Urmi HA and Tofayel AH and Sabuj MMI and Alam MTU},
  year = {2025},
  journal = {PloS one},
  doi = {10.1371/journal.pone.0338423},
  url = {https://doi.org/10.1371/journal.pone.0338423}
}

RIS

TY  - JOUR
TI  - The impact of influencer marketing in the tourism industry: A digital marketing perspective.
AU  - Babu MA
AU  - Urmi HA
AU  - Tofayel AH
AU  - Sabuj MMI
AU  - Alam MTU
PY  - 2025
JO  - PloS one
DO  - 10.1371/journal.pone.0338423
UR  - https://doi.org/10.1371/journal.pone.0338423
ER  -

APA

MA, B., HA, U., AH, T., MMI, S., & MTU, A. (2025). The impact of influencer marketing in the tourism industry: A digital marketing perspective.. PloS one. https://doi.org/10.1371/journal.pone.0338423

Source records

pubmed · retrieved 2026-09-26T11:04:39.439Z
europe-pmc · retrieved 2026-09-26T11:04:39.453Z
doaj · retrieved 2026-09-26T11:04:39.436Z