The complementary-competitive interplay of consumer information search and experience sharing: Implications for targeted advertising and firm performance

Wu Dan, Zhao Jiang

Open source

DOI: 10.1371/journal.pone.0340849
Published: 2026-10-28
Container: PLOS One
Publisher: Public Library of Science (PLoS)
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1371/journal.pone.0340849,
  title = {The complementary-competitive interplay of consumer information search and experience sharing: Implications for targeted advertising and firm performance},
  author = {Wu Dan and Zhao Jiang},
  year = {2026},
  journal = {PLOS One},
  doi = {10.1371/journal.pone.0340849},
  url = {https://doi.org/10.1371/journal.pone.0340849}
}

RIS

TY  - JOUR
TI  - The complementary-competitive interplay of consumer information search and experience sharing: Implications for targeted advertising and firm performance
AU  - Wu Dan
AU  - Zhao Jiang
PY  - 2026
JO  - PLOS One
DO  - 10.1371/journal.pone.0340849
UR  - https://doi.org/10.1371/journal.pone.0340849
ER  -

APA

Dan, W., & Jiang, Z. (2026). The complementary-competitive interplay of consumer information search and experience sharing: Implications for targeted advertising and firm performance. PLOS One. https://doi.org/10.1371/journal.pone.0340849

Source records

crossref · retrieved 2026-11-10T10:07:09.934Z